7 Consumer Trends to Watch For in 2022
According to PYMNTS, shopping is now less about deciding whether to purchase goods online or in stores: it’s more about how shopping aligns with consumers’ schedules. What other trends are currently visible among consumers? Who can help you with the best high risk merchant accounts?
Consumer Trends for 2022
In 2022, the need for better shopping experiences will further increase. If businesses fail to respond to the existing trends, they’re going to lose onaverage 9.5% of their revenue. Let’s go through the growing consumer trends:
- Consumers increasingly prefer those companies that make them happy and respond to their needs. You need to be more customer-centric and listen to what consumers want and adapt your messaging accordingly.
- Gen Zsare playing an important role in building trendsin the world of social media.According to recent research in the field, Gen Z is now taking less interest in influencers and celebrity news than they were doing in 2021.
- 2/3 of consumers are now paying more attention to their physical and mental health than before COVID-19. Thus, consumer health companies need to better support people on their self-care journey.
- Retailers need to provide availability and shipping information upfront. This will help retailers achieve greater success in this new era.
- Businesses should more concentrate on the consumer’s intelligence concerning sustainability tradeoffs. Brands’ sustainability messages should be as clear and concise as possible.
- Contactless payments, curbside pickup, and virtual medicineare among growing trends, and COVID-19 has accelerated innovation in these areas. Changes and developments in payments are happening incredibly fast, so you need to keep up with the new trends in payments.
To accept payments from your customers over the internet, you should work with a reputable payments specialist. To find one, turn to a comparison specialist that can help you with the best high risk merchant accounts in the U.S.
- Customers are very often shopping in a passive manner, which implies a different marketing message. You should take into account the fact that a passive shopper may respond better to an advertisement that helps them get acquainted with your brand values or your inspirational content.
Consumer Trends to Follow in 2022
Changes in living situations, life dynamics and priorities make people think differently. This results in changes in consumer buying behaviors. It’s paramount to follow popular consumer trends to grow your business effectively.
Author Bio: Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of the best high risk merchant accounts. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.